UACES Facebook How to use SiteImprove

What is SiteImprove?

SiteImprove is a third-party software solution to help monitor the Extension web site for several different items.  The software can provide information on analytics (page views, visitors and traffic sources); quality assurance (broken links, misspellings) and accessibility (the ease with which a visually impaired person can access our site).  All of these components work together to ensure that Cooperative Extension is providing the best information in a quality format to the users of our website.  

  • How do I login to SiteImprove?
    1. Go to 
    2. Select the login link.
    3. Login with your login name and password received via email from SiteImprove.  SiteImprove login is separate from any other login at Cooperative Extension. 
    4. From the list of available sites, select the main web site
    5. In the top left-hand corner is a dropdown with available categories:  Quality Assurance, Accessibility, SEO, Analytics, Response, Policy, Reports and Settings.  Select the appropriate category.  Currently Extension web site users can receive reports on Quality Assurance, Accessibility and Analytics.
    6. Additional information on specific menu items can be found in this document.  For assistance with login issues, or to be setup as a user, please email
  • Accessing data for a particular group


    1. Most sections of the website are grouped together for reporting purposes. Each county office is a group, and most department pages are set up as a group.

    No Group Selected

    Group Selection

    To access the group list, select the appropriate group from the group dropdown at the top of the page.  If no group is selected, the dropdown will display "No Group Selected."


    2.  Once a group is selected, the current data for this group is displayed in a dashboard setting with live links for additional information.

    3. For assistance with setting up a new group or accessing a current group, please email

  • How to run a single Analytics Report


    Dropdown image

    1.  Go to and log in with email address and siteimprove password.

    2. SiteImprove currently monitors 3 CES websites. If multiple sites should be listed; select

    3.  In the top left-hand side of the screen, there is a dropdown that usually defaults to “Analytics.” Select “Reports.”











    Report Overview

    4.  On the "Reports Overview" page, confirm the "Analytics" tab is selected.





    5.  Under the "Standard Analytics report" section, select the RUN button.

    6.  In the “Run Report” screen that appears, under optional settings, make these selections:

    1. Group: (selected the desired group)
    2. Time Period selections are “Today”, “Yesterday”, “Last 7 days”, “Last week”, “This month”, “Last month”, and “This year.” Most reports are scheduled to report on a monthly basis.
    3. NOTE:  For an Analytic report for the entire program year, select dates accordingly. 
    SiteImprove for entire Program Year

    Analytic reports for an entire Program Year

    If a report for the entire program year is needed, select the dates accordingly.  Don't select a "Time Interval" option, but rather select enter the dates under the "Specify the time interval' section.

    Photo: Specify the time interval for the entire program year.  In this example, it is 10/1/2015 - 9/30/2016. 



    d. Filter: External. (This means you want to INCLUDE External traffic and EXCLUDE internal traffic.)

    e. Format: PDF

    f. Send email: Check and the link to the report will be emailed to you.

    g.Select “Run Report Now.”

    h. Report will create there with a link to download it, and it will also be emailed to you if you selected “Send Email” in options.


    SiteImprove Report Settings


    This is an example of the report screen options: 





    For assistance with SiteImprove reports, please email


  • Receiving monthly reports via email
     To receive monthly reports via email, please send your request to  Remember to check the CLUTTER folder in Outlook as sometimes SiteImprove reports are directed there.
  • Correcting Quality Assurance Errors - Broken links and Misspellings

    The Quality Assurance report shows broken links and misspellings. 

    Open the Quality Assurance report by selecting the "Download" link within the SiteImprove email containing the report.

    Quality Assurance Report
    Select the “Broken Links” circle to see all reported broken links for the selected group.

    Broken links are shown, and when the mouse hovers over the row for the broken link, the symbol of a plus sign in a blue circle will appear. Select the plus sign to see a list of pages within the selected group which contain the broken link.  This page can then be edited with OU within another browser window to correct the broken link. 

    Broken links can also be the responsibility of another party. If a broken link cannot be corrected with the group page, contact the party responsible for the broken link, or contact the IT department.

    Natural Heritage broken link

    Select the “Misspellings” circle to see all misspellings reported for the selected group. Hovering over the misspelled word will display the context of the word for easy recognition on the page to be edited.

    Selecting the plus sign in the blue circle will display the pages in the selected group (in this case, Business Communities) which have the reported misspelling.

    Selecting the link for the page “Arkansas Voter Education…” will open the SiteImprove Page Report. Within this report, the misspelled words will be highlighted.  This page can then be edited within another browser window to correct the misspelling. 

    Helpful Hints

    • Please remember to always do a spell-check as part of your OU publishing routine for It will catch the majority of misspellings prior to publishing.
    • If a word is coming back as being misspelled, but looks OK, please contact Becky. The spell-check in SiteImprove actually works on the source code of the page, so sometimes there is additional code that causes the word to “look” to be misspelled to SiteImprove.   The IT department can check the code behind the page to help correct the issue.
    • Many horticulture or agriculture terms still need to be added to our dictionaries for both SiteImprove and OU. If there are uncommon terms regularly used in your pages, please add them to the dictionary so they will not be seen as misspellings.  This will help our entire web site.
  • Correcting Accessibility errors

    The accessibility report contains three types of errors:  A issues, AA issues and AAA issues, with the A level issues being the most important.  Selecting the link for errors beside the A issues will direct the user to a list of errors.  There are some accessibility items that users will be able to change; others will have to be changed by the web team.

    Accessibility errors and solutions for correction:

    Error:  Link identified only by color:  It appears that color is the only distinguishing feature about links in blocks of text.  Make sure there are other visual indicators of links besides the color, such as underline or bold. Or ensure that links have a contrast ratio of at least 3:1 with surrounding text and provide additional visual cues on focus.

    Hint:  Highlight the link and apply the BOLD tag to the link.  This error can be corrected by a user in most cases.

    Error:  The link text is not sufficient:  The link text is generic text that does not identify the link purpose. The link does not seem to have any programmatically determined link context that can aid in identifying the purpose either. Link texts should be written so they make sense out of context. Generic texts such as “Click here” and “More” give no indication as to the destination of the links.

    Solution:  This error usually occurs when there are several links of the same text that point to different locations.  In the case of a "Learn More" link, it would be better to add additional text to describe what else is to be learned, such as "Learn more about swarming bees."  This error can be corrected by a user in most cases.

    Error:  Image link has no alternative text.  The image link is missing an alternative text stating the purpose of the link. If for instance it links to a web page, state the topic of that page.

    Solution:  Edit the image and provide a description. This error can be corrected by a user in most cases.

    Error:  The iFrame is missing a description:  The iFrame has no 'title' attribute or the 'title' attribute is empty.  Provide the iFrame with a description of the content by adding a title.

    Hint:  The <iframe> tag needs a title attribute.  Contact a web team member.

    Error:  The heading is missing text:   An empty heading occurs. The tag for the heading is present, but there is no text in the tag.

    Hint:  This error is probably in the source code and can be corrected by a web team member.

    Error: Link refers to a non-existing element.  A local link (anchor link) occurs but the destination does not exist.  When using local links they must refer to an existing element on the page. 

    Hint:  This error appeared first on a link to a YouTube video.  When looking at the shortcut to the link fromthe page, it shows even though the link is tagged with the correct link to YouTube.  Right-click the image, select "Insert/Edit link".  If the CLASS element shows to be "Lightbox Link", select the dropdown and change the selection to be YouTube Title.  Republish and check again and error should not be a problem now.  The link should now display as

    Error: Alternative text for image is identical to link text.   The alternative text for an image link is a repetition of the adjacent link text.Choose one of the following:  If the image is also a link, combine image and link to avoid redundancy.  If the image is not linking, the link text is sufficient information and there should be no alternative text for the image (empty alt attribute). 

    Hint: Set the alt text of the image to be null:  alt="".

    Once errors have been corrected, save the changes and republish (or resubmit) the page. SiteImprove will have to check the published page before the error will be removed from the report.

  • Using the Analytics option to see PDF page visits


    Analytics choices within SiteImprove.

    Photo: Screen shot of SiteImprove Analytics.

    Several pages within the UACES web site have links to PDFs from our Publications section.  Many times it is helpful to specialists or content owners to know how many visits are made to a particular PDF.  Here are the steps needed to see page visits for a PDF within our Publications folder.

    • Login to SiteImprove.
    • Select “Analytics” for category.
    • For group, select “Publications.”  If access to the Publications group is needed email
    • On the mid- to right-side of the screen, enter the name of the PDF in the search box (to the right of the URL dropdown).
    • Repeat as needed for other PDFs.
  • Historical Analytic reports from Siteimprove
    From time to time it may be necessary to look at Analytics over an extended period of time.  Follow these steps to run a historical analytic report from Siteimrpove.


Additional Resources