Arkansas Cooperative Extension Social Media
At Extension, we believe the use of social media is a way to digitally connect and
communicate with others -- co-workers, clients, business partners and potential new
Social networking can help to support Extension's mission of teaching, learning, research, and improving Arkansan's everyday lives.
AIMS social media reporting guides can be found on the CPED site.
Tips for agents and specialists on social media
Before getting started with Social Media as an Extension employee we encourage you to watch this webinar "To Friend or Not to Friend" with Mr. Mark Hagemeier.
Getting Started with Extension Facebook Accounts
Interested in creating a new Facebook page? Read our Extension Facebook Guidelines for new pages for tips, recommendations and resources. Also, ensure your presence on Facebook is established as a business page, NOT a personal profile. Find out why: Facebook Business Page vs Personal Profile
General rules for setting up your County or Specialist Facebook account include:
- Establishing your account as a business or public account (so visitors will not have to ask to be your 'friend')
- Make sure to fill out the "About" section with pertinent contact information.
- Make sure to have ONE other Extension employee be an admin on your page. The person doesn't have to update the page, but they need to have access to the page in case you leave. No one at the state office will be able to help you regain access to a page that a co-worker has left behind.
- Creating a name for your account (we recommend UAEXBooneCoFCS for example). Using UAEX in the name promotes the UAEX domain and branding online.
- Using proven, research-based sources as posts when sharing information.
- Updating your page daily or at minimum, twice per week.
- Responding to client questions and comments quickly and appropriately. Do not remove negative comments. Instead respond and address them politely and professionally.
- Personal opinions, religious or political posts (shared or posted directly) are prohibited on all Extension social media accounts. Be aware of 'liking' another business page and ensure it would be suitable for a research based organization to endorse (i.e. foodsafety.gov, etc). Political or religious business pages are not to be 'liked' by a Extension employee's business page.
- Original, native Facebook video is very popular . Contact Amy Cole to learn how to utilize video to engage visitors.
Getting Started with Facebook Groups
Facebook groups are an important part of connecting clubs and groups like Master Gardeners and 4-H clubs. However it is important that rules are followed when maintaining and setting up a private group. Below are official rules:
- Use the words ‘Official Extension ____ Club’ in your group name.
- Official club logos are NOT permitted on groups that are not official.
- Include in the ‘About’ section of your group profile links to the contact information for agents that are admins of the group.
- Facebook groups should be registered (see link at the bottom of this page) with admin agent names and Extension email addresses.
- It is required that TWO Extension employees be admins of the group.
- Personal opinions, religious or political posts (shared or posted directly) are prohibited on all Extension social media accounts even if maintained by volunteers.
Getting Started with Extension Twitter Accounts
Interested in creating a new Twitter account? Check out our one page handy Twitter Tip Sheet!
For tips on how to establish an Extension social media presence on Facebook or Twitter click the icons below to read more.
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