UACES Facebook October is National Cyber Security Awareness Month: Financial protection for online shopping
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October is National Cyber Security Awareness Month: Financial protection for online shopping

By The U of A System Division of Agriculture
Oct. 14, 2016

(640 words)

LITTLE ROCK – With more than $341 billion in online retail transactions in the U.S. in 2015, there’s always a chance something could go wrong, especially if consumers aren’t careful with their online information. 

“The Federal Trade Commission received more than 3 million consumer complaints last year,” said Laura Hendrix, assistant professor of family and consumer science with the University of Arkansas System Division of Agriculture. “Online shopping is convenient but can be costly if shoppers aren’t careful.  It pays to know what to look for when shopping online.”

According to the Commerce Department web sales were $341.7 billion in 2015 up nearly 15 percent from the previous year.

Hendrix offers some online shopping tips during October, which is National Cyber Safety Month:

Use secure servers, sites, devices

Public Wi-Fi might not be secure. “Be cautious about entering personal or financial information,” she said. “Think twice about shopping online while you’re hanging out at your local coffee shop.

Hendrix said shoppers should look for the https:// in the web address.  

“The ‘s’ stands for secure. Some websites have the landing or home page designated as secure but that doesn’t always mean all pages are secure,” she said. “Before entering your credit card information, be sure to look for https:// in the web address for that page. It’s more difficult to verify security on an app than on a webpage; so, you might want to do your shopping from the website. Be sure to exit, sign out, or log out of accounts before closing webpages.” 

Know the seller and the policies

“It’s always a good idea to do business only with reputable sellers,” she said. “Anyone can set up shop on a website.” 

How can you tell if the seller is reliable?  Hendrix recommended confirming the address and phone number and look for online reviews of the company. Be sure to read all of the seller’s policies for purchases, warranties, and returns.  

Read reviews

Most online sales sites post customer reviews. Previous customers write statements about their purchasing experience and the product quality. Reviews can let you know if returns are difficult, if quality was as described, if clothing or shoes are true to size. 

“Think twice before making a purchase if the seller or product has bad reviews,” Hendrix said. “More than one bad review could be a red flag.” 

Pay by credit card

“Credit cards are usually preferable to debit cards for online shopping because of some legal protections,” Hendrix said. “The Fair Credit Billing Act allows consumers to hold off on paying a charge while the purchase is under investigation. 

“If a product or service is not as promised or if you never received the product, you can wait to pay while your creditor investigates,” she said. “If you’ve been a victim of fraud or theft, you are only responsible for paying the first $50 in charges.” 

Sometimes creditors provide additional protections for their card holders. Read your policy to find out what additional benefits may be provided by your credit card company. 

Check your statement

“One of the best ways to monitor for fraud or theft is to check your statements regularly,” Hendrix said. “You can check bank and credit card statements online weekly to look for suspicious charges.” 

She advises buyers to keep copies of receipts and confirmation emails. Typically, an online seller provides a receipt or invoice that can be saved or printed and also often sends a confirmation email. 

“These documents can serve as your proof of purchase in case of investigation,” Hendrix said.   “Make sure that the charges on your card are the correct amount as shown on your receipt.” 

If you spot trouble

Monitor statements regularly to make sure you are not charged more than once for the same purchase.  If you find an error, contact the seller immediately. If the problem is not resolved, you should contact the Arkansas Attorney General’s office online at or call the hotline 800-482-8982.  

For more tips on consumer protection, visit or contact your local, county office. The Cooperative Extension Service is your source for reliable information.  We nourish individuals, families, and communities by connecting trusted research to the adoption of best practices. We are a catalyst of prosperity for Arkansans.


The University of Arkansas System Division of Agriculture offers its research and extension programs to all eligible persons regardless of race, color, sex, gender identity, sexual orientation, national origin, religion, age, disability, marital or veteran status, genetic information, or any other legally protected status, and is an Affirmative Action/Equal Opportunity Employer. 

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Media Contact: Mary Hightower
Dir. of Communication Services
U of A Division of Agriculture
Cooperative Extension Service
(501) 671-2126

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