In Arkansas, new service enlists texting to aid crop production
March 4, 2020
By Mary Hightower
U of A System Division of Agriculture
- To subscribe, text 69922 with specific keywords
- No cost to subscribe
- Messaging and data rates may apply
On Monday, specialists rolled out the Extension Row Crop Text Message Update service enabling subscribers to receive just-in-time information about crop production needs.
Within the first few hours of rollout, more than 150 subscribers had signed up from Arkansas, Texas and Mississippi. Within 24 hours, that number had tripled.
There is no cost for the service, but messaging and data rates may apply, depending on carrier or contract, said Tommy Butts, extension weed scientist with the University of Arkansas System Division of Agriculture.
To sign up for the service, text one of the following keywords to 69922:
- Fieldcorn — all one word
Users may sign up for as many subjects as they’d like; however, they need to send separate text messages with each keyword. To opt out, simply reply STOP to cancel. Text HELP if assistance with the messages is needed. Terms and privacy notice here: slkt.io/5eSz
“We recommend saving 69922 as a contact in your phone,” Butts said.
For questions on the UAEX Row Crop Text Message Updates, contact Butts at firstname.lastname@example.org.
The system also allows two-way communication.
“If you ever have a question regarding a message sent, you can reply directly to the text message,” he said. “The responses will only be visible to the extension specialists, and we will reply on a one-on-one personal basis.”
The specialists see texting as the quickest way to get information to growers.
Jarrod Hardke, extension rice agronomist for the University of Arkansas System Division of Agriculture, has been using texts to keep growers, consultants, agents and others apprised of production situations. This new service expands that reach.
“Email is still an excellent form of contact, but we’d gotten some feedback that whether it’s a producer, consultant, specialist or county agent, email gets pretty cluttered,” he said. When it comes to getting information “texts jump to the top.”
“We are striving to be more and more timely,” Hardke said
Butts said that for example, “right now, burndown applications are going out. If all of a sudden the temperature cools off, the herbicides’ effect will cool off too. We would text a message that might say ‘temps are dropping, be careful with your herbicide application now.’”
Butts said “we can also send picture messages if it’s something real specific, such as what damage from paraquat drift on rice looks like.”
Hardke said, “the sooner growers and consultants have that information in making their decisions, the more likely they’ll be able to incorporate that into their operations.”
To learn more about crop production, visit uaex.edu or call your county extension office. Follow the Cooperative Extension Service on Twitter at @UAEX_edu.
About the Division of Agriculture
The University of Arkansas System Division of Agriculture’s mission is to strengthen agriculture, communities, and families by connecting trusted research to the adoption of best practices. Through the Agricultural Experiment Station and the Cooperative Extension Service, the Division of Agriculture conducts research and extension work within the nation’s historic land grant education system.
The Division of Agriculture is one of 20 entities within the University of Arkansas System. It has offices in all 75 counties in Arkansas and faculty on five system campuses.
The University of Arkansas System Division of Agriculture offers all its Extension and Research programs to all eligible persons without regard to race, color, sex, gender identity, sexual orientation, national origin, religion, age, disability, marital or veteran status, genetic information, or any other legally protected status, and is an Affirmative Action/Equal Opportunity Employer.
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Media Contact: Mary Hightower
Chief Communications Officer
U of A System Division of Agriculture
Cooperative Extension Service