UACES Facebook One Grower, Once Upon a Time - Telling the Ag Industry's Story Through Social Media
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Food and Agribusiness Webinars

Webinar Series Produced by University of Arkansas System Division of Agriculture

 

Host and Interviewer


Bobby Coats
Professor - Economics

University of Arkansas System Division of Agriculture
Department of Agricultural Economics and Agribusiness

Executive Producer


Mary Poling
Coordinator of Interactive Communications

University of Arkansas System Division of Agriculture
Office of Information Technology


One Grower, Once Upon a Time - Telling the Ag Industry's Story Through Social Media

by Bobby Coats - February 27, 2018

A grower panelist recently said, "If you don't tell the industry's story, someone else might and you may not like what they're saying." Grower associations, millers and other large entities do a pretty good job trying to engage with the public. But there's nothing like a one-on-one conversation between a grower and consumer to bridge some of the misunderstanding that exists. That's where social media comes in. Even if you don't have a lot of fans, or followers as they're called, getting even a few people to understand agriculture is a win. You never know when one of those people will go to bat for their "Facebook friend," the farmer. Getting started isn't as scary as it sounds. Boyd will provide a few tips about Facebook, Twitter and Instagram, the three major social media platforms and some does and don'ts to keep you out of what one grower called, Twitter Jail. She also will provide some social media examples from growers who are active to show that it doesn't have to be fancy or elaborate.




Vicky Boyd, Editor of Rice Farming and Soybean South magazines and Managing Editor of Cotton Farming magazine Bio Photo

Vicky Boyd is editor of Rice Farming and Soybean South magazines as well as managing editor of Cotton Farming magazine. All three are owned by One Grower Publishing based in Olive Branch, Mississippi.

Boyd maintains websites for Rice Farming and Soybean South and posts to the Rice Farming Facebook page, www.facebook.com/ricefarming1, the Rice Farming Twitter account, @ricefarming, and the Soybean South Twitter account, @soybeansouth.

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