UACES Facebook Internet Marketing: Establishing an Online Presence
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Internet Marketing: Establishing an Online Presence

by Leah English - September 22, 2017

Discover how social media can grow your farm profits in this installment of our marketing series!

In our previous blogs, Farmers Markets: What You Need to Know, Farm Gate Sales and Agritourism, and Grocery Stores and Supermarkets, we discussed marketing strategies that allow farmers to develop relationships through direct, face-to-face interactions with their customers. In this blog, we’ll be discussing how the Internet can offer an alternative, yet effective means for establishing connections with consumers.

As more and more Americans are utilizing the Internet to find information about goods and services, establishing an online presence has become increasingly important. Because of this, many farmers are turning to the Internet to attract new customers and boost sales.

Online Marketing Secrets

An easy place to start is by making sure that your farm is well represented through online search engines and farm directories. Websites such as Arkansas Grown, Local Harvest, or Pick Your Own Farms and Orchards allow customers looking for local produce the opportunity to discover your farm.

Another great way to increase your online presence is by making sure that your business is listed on Google Maps. For step-by-step instructions on how to list your business watch: How to List Your Business on Google Maps in 6 Easy Steps.

Social media platforms such as Facebook, Instagram, and Twitter are a free and easy way to share information and keep customers interested. Many operations throughout Arkansas are already using social media to advertise their products, promote events, and invite customers to visit their roadside stands or farmers market tables.

Check out this article to discover the many benefits of using social media to promote your farm: Why You Should be Using Social Media for Your Farm

Social Media

Maintaining a website is another low cost way to attract business to your farm and share information with customers. There are several free (or very affordable) website platforms such as Wix, Weebly, Squarespace, and WordPress, that allow you to build basic websites with minimal instruction. But if web building isn’t your thing, you can use sites such as UpWork, Fiverr, or Freelancer to find someone to do it for you!

The Internet can be a powerful and affordable tool for promoting your farm business. By maintaining a successful web presence, you can set yourself apart from other businesses and greatly expand your marketing potential.

In the next blog, we’ll be discussing methods for selling your products online. Stop by our website to read our full series on blackberry marketing and be sure to follow us on Facebook and Twitter for project updates.

 

For more information and ideas check out:

· Social Media & Email Marketing Tips to Increase Farm Market Sales https://www.youtube.com/watch?v=_ds78qeiFU0&feature=youtu.be

· Social Media Tools for Farm Product Marketing http://acrcd.org/portals/0/socialmedia.pdf

 

Leah English
Research Program Associate
Agri Econ & Agri Bus
 

Leah English

 

Terms of use: the images used in this article were obtained from creative commons for reuse / CC BY

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