UACES Facebook Farm Gate Sales and Agritourism
SARE Blog

Farm Gate Sales and Agritourism

by Leah English - August 10, 2017

In the last blog, Farmers Markets: What You Need to Know, we discussed selling products through farmers markets. Today we’re going to discuss two other direct marketing strategies: farm gate sales and agritourism.

A farm gate marketing strategy involves the selling of farm products either on, or near the location where they are produced. This is typically done through on-farm shops or roadside stands. Most producers offering farm gate sales also use farmers markets as their primary marketing channel. In the process, they’re able to establish relationships with customers, drawing more business to their farms and increasing their income through additional on-farm sales. To download a tip sheet for selling at roadside stands visit: https://attra.ncat.org/attra-pub/summaries/summary.php?pub=386

Farmers market
Farmers market
Agritourism is another type of direct marketing strategy that has recently been gaining in popularity. This activity is designed to increase farm and community income through combining elements of tourism and agriculture. Some examples include farm tours, U-pick, educational programs and workshops, farm-based lodging, festivals, and many more. When engaging in agritourism, farmers must remember to keep the farm tidy, clean, hazard-free, and consider options for parking and restroom facilities. For more ideas and information about adding agritourism activities to your farm check out NCAT ATTRA’s Entertainment Farming and Agri-Tourism Guide. Arkansas also offers a resource guide for farmers and landowners interested in agritourism, which can be found here: Agritourism in Arkansas Resource Guide

The Arkansas GROWN™ website lists 43 operations in Arkansas that supply blackberries through on-farm sales, roadside markets, and/or U-pick. These strategies are attractive because of the potential for high profit margins, potentially low overhead costs, lack of transportation costs, and personal interactions with consumers. With this type of operation, location is critical. High traffic areas can draw more customers, but farmers should be aware of any zoning ordinances or required permits for farm gate sales.

As you can see, farm gate and agritourism marketing may offer excellent opportunities for consumers to interact with producers. These methods bring customers closer to the farm, allowing a better understanding and appreciation for agriculture, while helping to directly support the local economy.

 

In our next blog, we’ll be discussing internet marketing and sales. For more tips and information, be sure to follow us on Facebook, Twitter, and YouTube.

 

You can also sign up for our electronic newsletter by clicking the following link: Southern SARE Blackberry Production Electronic Newsletter

 

Leah English
Research Program Associate
Agri Econ & Agri Bus
 

Leah English

Two kids eating apples