UACES Facebook Blackberry Marketing Series: Choosing Effective Marketing Strategies for Higher Profits
skip to main content
SARE Blog

Blackberry Marketing Series: Choosing Effective Marketing Strategies for Higher Profits

by Leah English - July 19, 2017

 

Need to improve your blackberry sales this year? Check out the SARE Blackberry Marketing Series. Don't be left behind!

In 2015, US farmers harvested well over 7,000 acres of blackberries. Because of the seasonal and perishable nature of these berries, it’s important for farmers to select an effective marketing strategy to get the most out of their crop. Blackberry farmers stand to gain by diversifying their sales strategies and should carefully consider how and where they market and sell their products.

Consumers purchase blackberries and blackberry products through several avenues with supermarkets, grocery stores, farmers markets, and farm gate sales being the most common. Produce may also be sold through community supported agriculture (CSA) programs, or to local institutions as seen in farm-to-school programs. Other sales avenues include restaurants, food hubs, and through the internet. Websites and social media platforms are emerging areas for communication and marketing to consumers. Agritourism activities such as “U-pick” are popular for helping farmers attract new and repeat customers to their farms.

Over the next several months, we will be posting more information about each type of marketing channel. Posts will highlight the pros and cons associated with each marketing strategy and provide tips and resources for getting started.

These posts can be found by visiting our website at www.uaex.edu/ssareblackberry. You can also follow us on Facebook at https://www.facebook.com/SSAREBlackberry/ or sign up for our newsletter here:

 https://visitor.r20.constantcontact.com/manage/optin?v=001Gc1JJWRjWxHvoFU7ARsH9Gp73-WEYzluTSkjcZfWzyAkze4mTLPpOBRC5MMcztqKmhPP9W8lXV5MNdNRj82vdeFaaaAhbOOBHN6zFXKQz7o%3D 

 

Leah English
Research Program Associate
Agri Econ & Agri Bus
 

Leah English

 

Top