Blackberry Marketing Series: Choosing Effective Marketing Strategies for Higher Profits
Need to improve your blackberry sales this year? Check out the SARE Blackberry Marketing
Series. Don't be left behind!
In 2015, US farmers harvested well over 7,000 acres of blackberries. Because of the
seasonal and perishable nature of these berries, it’s important for farmers to select
an effective marketing strategy to get the most out of their crop. Blackberry farmers
stand to gain by diversifying their sales strategies and should carefully consider
how and where they market and sell their products.
Consumers purchase blackberries and blackberry products through several avenues with
supermarkets, grocery stores, farmers markets, and farm gate sales being the most
common. Produce may also be sold through community supported agriculture (CSA) programs,
or to local institutions as seen in farm-to-school programs. Other sales avenues include
restaurants, food hubs, and through the internet. Websites and social media platforms
are emerging areas for communication and marketing to consumers. Agritourism activities
such as “U-pick” are popular for helping farmers attract new and repeat customers
to their farms.
Over the next several months, we will be posting more information about each type
of marketing channel. Posts will highlight the pros and cons associated with each
marketing strategy and provide tips and resources for getting started.
These posts can be found by visiting our website at www.uaex.edu/ssareblackberry.
You can also follow us on Facebook at https://www.facebook.com/SSAREBlackberry/ or
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Research Program Associate
Agri Econ & Agri Bus