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A Strategic Opportunity – Selling Goods and Services to the Public Sector

by Mark Peterson - August 21, 2017

In Greek the word “strategy” means the art of the general. The Greeks recognized that the general sees the whole battlefield (and the whole war), and recognizes the areas that need strengthening, as well as opportunities to have a real impact.

Selling goods and services to the public sector – local, state, and federal government agencies, is a potential strategic opportunity for your business and your community. Many businesses, large and small, do well in providing goods and services to their current customers, but struggle to keep and grow their customer base in a rapidly changing environment.

So selling goods and services to the public sector can be a new market segment for you. The goods and services you sell might not be any different from what you deliver to your regular customers; you just have to know how to sell to the government, and go through the red tape necessary to do so. You may even qualify for certain certifications, which means you have even less competition than in the private sector. These certifications include minority status (such as, woman, service disabled veteran, or minority owned) as well as being in economically disadvantaged areas.

APAC can help you navigate the government red tape to be successful and this service costs you nothing. Even better would be to ask your chamber of commerce to host an APAC workshop and invite local businesses to come and learn about this opportunity.

The following quote applies to both men and women:

“Don’t wait for extraordinary opportunities.  Seize common occasions and make them great.  Weak men wait for opportunities; strong men make them.”  Orison Swett Marden

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