Create Jobs by Adding Value to Your Community Assets
One of the most effective economic development strategies you can employ in your community or region is to add value or leverage the assets you already have. We recently returned from a trip to southern Utah where we met with our oldest daughter and her family. Our trip included visiting Zion National Park and Arches National Park, which preserve the extraordinary natural beauty, topography, and geology of the area.
I was impressed with the multitude of private businesses that have sprung up around these national parks, creating jobs and adding to the unique experiences that visitors can enjoy. You may have a lake, river, or mountains that draw people to your community or region, but the longer you can keep them there, the more money they will spend.
These areas in Utah offer typical tourism-based assets that are also common in Arkansas – restaurants, lodging, antique stores, history museums, B and Bs, Airbnb, golf courses, and trails. But they also offer unique tourism experiences:
Key points to consider:
What assets do you have that you can add value to? What can you do to entice people to fall in love with your community?