Website & Digital Media Help Guide
The uaex website has moved from a centrally updated website to a content management system powered by OmniUpdate. This allows all of our staff and specialists to update the website with their own content. Below are resources for better understanding how to update the website and best practices for accessibility and usability.
- General Public & non-Extension Employee resources
Contact Us form
This form's purpose is to allow visitors and non-Extension employees an avenue to let the digital media team know when errors or issues are present on the site. The form submits to the IT Department, where it is routed to the appropriate user.
- Website Support Team Staff
The IT department will ultimately be responsible for the maintenance and support of the new www.uaex.edu website. Accuracy and validation of content added by specialists or county staff do NOT fall within the responsibility of the IT staff. A list of team members are as follows:
Sam Boyster, Director of IT
Amy Cole, Website Program Manager/Digital Principal
Governance lead, social media registrations and training, SEO and online marketing, Siteimprove reporting, Google analytics reporting, strategic online marketing consulting and strategy
Becky Bridges, Technical Lead
Event Calendar, staff directory, web apps (DD50, etc), publications, county webpage approvals
Yvonne McCool, Project Lead
Online purchasing, secure online donations, access and permissions
Wilma Lewis, Form and Content Specialist
UAEX Google Search (GSA specialist), online forms and assets
BeVerly Sims, Computer Specialist
Omni Update training specialist and coordinator, Online Calendar training specialist
Mary Poling, Webinar/virtual meeting specialist
Website contact us forms, ZOOM support and training, webinar and video conferencing software specialist
Steven Hefner, Website Software Developer
HTML coding specialist, snippet specialist, online and in person training, blog and RSS feeds, new site development, gadget development
- Website Governance & Workflow
The Governance Pyramid is a visual guide for understanding the levels of approval and authority with regards to the website content management process. Roles and responsibilities are listed and described.
The workflow process PDF file illustrates and explains the different user levels, permissions and approvals needed in order to maintain the integrity and continuity of the UAEX website.
The official governance document for the U of A Cooperative Extension Service outlines the roles, definitions and processes of maintaining the website and social media platforms.
Digital Media Forum Meetings
The Digital Media Forum is a group of all of the representatives who work on the UAEX website. The Digital Media Forum is part of the Digital Media governance process that allows all users to have a voice regarding how their department's content is showcased on the website. Members of the forum consist of the content contributors and the web editors for the website and can also consist of anyone managing or participating in social media on behalf of Extension. Meetings occur roughly quarterly and all social media or website content contributors are encouraged to attend in person or via ZOOM.
2016 DMF Meetings:
- Short URL request and New Page Request Forms
Website Update request form - requests for new pages, new sections, adding additional code or third party widgets will need to go through this form.
Shortened URL request form - This form will be used to request a shorter URL for your section. For example, www.uaex.edu/irrigation instead of www.uaex.edu/environment-nature/water/irrigation.aspx. These requests will be approved by the Digital Program Manager then created by the IT server/web technical teams.
Page Statistics and Analytics form - This form is the official data request form for your page's analytics. If you are curious as to device usage, traffic and overall rankings of your page fill out this form and you will receive data and/or screen shots from Google Analytics for your page(s).
- Calendar Resources
- Social Media Governance & Help Guides
The social media registration form was created in an effort to coordinate the Extension's social media efforts. Ideally a clear and consistent message and branding will occur across our social media channels. The form also requires more than one user per department for each platform. This is to ensure not only frequent updating of the media channel but also should someone leave or be unable to update the channel a backup person is in place to carry on the messaging for that page.
Facebook is the most popular and common of the social media outlets we use here at Extension to reach our audiences. It's free and if used correctly, very effective at sharing our messages and resources. When setting up a new Facebook account, download and use the steps in the link noted above. If you have questions feel free to contact Amy Cole at accole@uaex/edu.
- Design: Image Sizing, Style Help | Royalty Free Stock Sources
Free image and audio resources:
Facebook and Instagram 2016 image size guide:
The style guide was created by Don Donoughe Design as the official branding and online identity guide for the UAEX.EDU website. Please make every effort to follow this guide when creating content on your pages. There are best practices for using snippets, creating headings and adding photos that, if followed, will make our website consistent and visually appealing. Major deviations from this guide on your pages could result in the reformatting of your page by IT staff and/or temporary removal of your page to allow for you to fix formatting and style issues.
- Page Owner List
Check out our entire section on accessibility for Extension web pages.
Web accessibility is an approach to Web design that aims to include the widest number of people and user agents as possible. Commonly, when people speak of Web accessibility, they are referring to access for disabled user groups.
Extension and the Division has a legal obligation under the Arkansas Act 1227 of 1999 to develop and maintain accessible Web pages. Our websites are also required to comply with the accessibility standards developed by the World Wide Web Consortium (W3C). These standards are the Web Content Accessibility Guidelines (WCAG). Some websites owned by groups that receive federal funding must also abide by Section 508 laws.
How to add accessible image descriptions to already uploaded images
How to make your documents accessible: Help Video
In order to meet our obligations under both federal and state laws, i.e. Section 508 of the Rehabilitation Act, the Americans with Disabilities Act, and the Arkansas Technology Access for the Blind Law, the Cooperative Extension Service must continue to assure our website is accessible to those individuals with disabilities. In order to do fulfill these legal obligations, all website content contributors and editors must make sure files you upload to our website are accessible.
- OU10 Training Materials
- Search Engine Optimization & Page Statistics/Analytics
Search engine optimization (SEO) is vital for our web pages to be found in Google and other search engines. Download the SEO basics help guide below and/or call Amy Cole at 501-671-2304 to learn more about how your Extension web page can be better found in search engines and increase our outreach to Arkansans.
If you would like the ability to see in-page website statistics for your web pages, email Amy at email@example.com to be added to the analytics group.
If you would like a basic help sheet of Google analytics definitions, download our analytics help guide.
- RSS Feeds - Instructions and Definitions
RSS stands for “Really Simple Syndication” and it is an easy method to get information out to users.
It is denoted by an orange RSS symbol.
With the amount of information being dispensed by our county agents and state specialists each week, we have developed specific RSS feeds for each county so that our clientele can have information delivered directly to their browser without having to go to individual county web sites to see what is new. With RSS feeds and RSS subscriptions, the information is delivered automatically to the subscribed users’ web browsers when it is posted. Also, users can subscribe to events from the UACES Calendar of Events and receive notification automatically when new events are entered.
Instructions for subscribing to each of these feeds within specific browsers are linked below.
RSS feed instructions for Internet Explorer.
RSS feed instructions for Chrome.
RSS feed instructions for Firefox.
RSS feed instructions for Safari.
RSS feed instructions for all browsers.
- Intermediate OU Training
Accordions Made Simple
January 28th, 2016
Learn how to add accordions to your webpage, how to add more content to your
accordions, and other helpful tips for working with accordions in OU Campus.
Videos in OU Campus
February 18th, 2016
Essential Accessibility Tips For Your Webpages
March 31, 2016
Using H tags in OU Campus to make your pages more accessible and to achieve
better search engine placement.
Cleaning Up Your Pages
April 21, 2016
Best practices for content, writing, layout, and snippet useage for all types of pages.
- OU Open Office Hours