MarketMaker is an online marketing resource available to Arkansas’
farmers, businesses, and consumers. It is an
interactive web resource aimed at promoting the products and
businesses of agricultural producers. It is designed to connect
food producers, distributors, buyers, and sellers to their specific
consumer markets. Using a web‑based search engine of databases in a
GIS (global information system) environment, MarketMaker links food
producers with economically viable markets, while aiding in food
security and enhanced quality in food supply chains.
Arkansas is the 14th state to join MarketMaker which is
one of the most extensive collections of searchable food industry
related data in the country. Farmers, retailers, restaurant
owners/chefs, and farmers’ market managers all benefit from being
connected. Most important, the site
allows users to register/post their business information or
consumers/buyers to search for free. Click on the registration link
below to join one of the most dynamic resources available today to
aid in marketing and promoting agricultural products.
Information
Registration
Only "farms/businesses" to be included in the database need to register. Site users (conducting searches) do not need an account and/or profile.
Farmers Market
Looking for Arkansas grown agricultural products?
Questions?
If you have any questions, contact us at
marketmaker@uaex.edu.
MarketMaker Promotional Campaign
Connecting the dots is a promotional campaign to promote Arkansas’ MarketMaker Resource. MarketMaker is a free online resource. The Division will partner with Arkansas 4-H and FFA to allow local clubs/chapters to compete in a statewide marketing competition. The contest would allow a single entry per club/chapter, whereby the members work with a farmer or farmers' market located in their county to develop an online brochure. The electronic brochure will be submitted online to the Division and judged by a panel of marketing experts. Both the farmers and the students will benefit from participating in the promotional campaign. The farms and farmers' markets will receive a variety of ideas and resources to assist them in their marketing efforts. The students will connect with area growers/markets to strengthen the local connections and awareness of what is available in their local community. The bottom line is an opportunity to expand the understanding of Arkansas agriculture across the state and connect young people to farmers. Look for this program to launch early March, with winners to be announced mid-June. More details will follow for this exciting promotional and educational campaign in an upcoming press release! For information, email marketmaker@uaex.edu.
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