Cooperative Extension Service Departments
Program and Staff Development
Program Evaluation: Strategies for Program Improvement
Workshop Description: This hands‑on workshop is designed to provide
Extension faculty and staff with a framework for evaluation planning,
development, implementation, data management, analysis and reporting. The
three‑day workshop will enable Extension faculty and staff to:
- Plan a realistic results‑based program evaluation
- Select focused evaluation and data collection methods
- Develop basic evaluation questions and instruments in
support of selected methods
Analyze and report results for use in impact reports,
success stories and for data driven program planning and quality
improvement Workshop content will include the "politics" of community‑based evaluation;
ethical considerations related to privacy and the use of data; use of popular
data collection methods including surveys, end‑of‑session questionnaires, key
informant interviews and observations; and the design and use of focus group
protocols and methods. A presentation of The Logic Model will provide
participants with a simple tool for determining key measurement and evaluation
information.
Workshop Agenda
1. Look before you leap: Why do you want to do program evaluation anyway???
a. Key questions before you begin
b. Ethical considerations related to privacy and the use of data
c. "Politics" of community‑based evaluation
2. The Logic Model: A framework for planning a realistic results‑based program
evaluation
3. Selection of focused evaluation and data collection methods
a. Surveys
b. Pre-test/post-test instruments
c. End‑of‑session questionnaires
d. Key informant interviews
e. Observations
f. Focus group protocols and methods
4. Development of basic evaluation questions and instruments in support of
selected methods
5. Meaningful Data? Sampling and Significance
a. Target group analysis
b. Use of the Total Design Method to improve response rates
6. Data management, Analysis and Reporting Results for Impact
a. Development and writing of success stories
b. Impact Reports
c. Data driven program planning and quality improvement
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Program and Staff Development
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