Communications and Marketing
Web Marketing Virtual Meeting Room
Website Content Evaluation Committee Initiatives
May 2, 2006
1.
Survey all employees – IN PROGRESS
Create a survey to determine
which program areas lack or need improved content
- develop questions - DONE
- get administrative approval
- distribute survey
2.
Educate faculty about writing for the web – PROPOSED
Develop an educational program to
help faculty develop web ready content
- create fact sheet: web writing techniques
(structure, length, etc.)
- create fact sheet: how to use keywords and
descriptions
3. Analyze content of each program area - PROPOSED
Review program areas to develop recommended
improvements
- recruit agent for each area
- review current site and analyze survey
results
- brainstorm new ideas
- report to program area director and make
recommendations
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